Our story: how it all began

In 2015, I was pregnant with my second child and of course on the hunt for baby clothes for my little brother's arrival - but there wasn't an existing brand that made my heart skip a beat. Either the ethical aspect was missing - it feels wrong to buy children's clothing that originates from something that is not kind to other people or the environment - or the color scale was too loud, the materials not soft and comfortable or the price was too high.

Before the parental leave from my job as a prosecutor, I decided to invest in a dream I had had for a long time: to create something of my own and to use the more artistically creative side of myself. I grew up in a creative family - we always sat and drew at our big drawing table as kids, it was wonderful and I missed that part of me. At the same time, my upbringing has also had a strong academic character and starting something of my own was never an option. In other words, the decision was deep inside, but once it was made, I don't know how I would have survived without realizing this dream.

Thus, Coin de Rêve was born: a children's clothing brand where no compromises would be made regarding any of the qualities that I longed for for my own baby. It would be soft, organic materials of absolute top quality, with a classic design, but without sacrificing function and comfort, and in a beautiful and calm color scale. One of my watchwords in the design processes has been that 'the beautiful lives in the simple'.

I was inspired by the classic French children's clothing style, but also love the Scandinavian, clean. Coin de Rêve became a kind of fusion of these two styles, whose similarities and differences balance each other. It forms the basis of the design of Coin de Rêve.

One of the cornerstones of Coin de Rêve is also that the production should be as 'kind' to those who work in it and to our planet, as the final product is to the babies who wear them. This is achieved with high ethical requirements , good working conditions, the use of non-toxic, high-quality materials and through the entire creative process being characterized and driven by love and care, for all children and for our planet. Ethical baby clothes with a beautiful soul. I see it as that particular soul giving the baby wearing the clothes (ie your baby and mine) something extra. Fluffy? Yes, maybe a little, but I love it :)

The idea that Coin de Rêve's clothes carry something is also connected to the brand and its symbol. Coin de Rêve means corner of a dream in French (and is pronounced Kwan de Revv). I imagine that it is a place where children's dreams can be free and fly like kites . The children will inherit our planet one day and it is our responsibility to make it the beautiful place they deserve. In every way we can. Our symbol, the dragon, should remind us of this.

A warm welcome to us!